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What Types of Activities Are Eligible?
Many international marketing and promotional activities are eligible for 50% cost reimbursement through the program, including:
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Advertising and public relations
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Trade and consumer product demonstrations
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In-store and food service promotions
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Eligible expenses at overseas trade shows (exhibiting fees, rental and set-up costs, freight, etc.)
Includes trade shows with USA Pavilions
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Product literature and point-of-sale materials
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Exhibiting fees at approved domestic trade shows (first-time exhibitors only)
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Package and label redevelopment (if the change was necessary to meet foreign importing requirements)
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Freight costs for samples
Note: Eligible promotional expenses incurred by overseas importers and distributors on behalf of U.S. program participants may also qualify for reimbursement under the program.
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